The rampant rise of social media influencers has drastically changed the advertising landscape in India. The paradigm of content consumption...

In the complex world of brand development and association, single colours have emerged as a powerful and sophisticated branding strategy....

The names of cities, states and countries are often used by businesses to refer to their goods and services. Some...

Updated: Jan 17, 2025 The goodwill and reputation of a brand is built, in large measure, on the quality of the goods...

Recently, the Indian Patent Office published “The Draft Patent (Amendment) Rules, 2023”. In recent years, with the increase in the...

In the first part [P1] of this two-part article, we compiled the global innovation landscape and market trends in the...

Recently, the Bombay High Court has pronounced a series of decisions in matters in which parties appealed decisions of the...

With the global population surpassing 8 billion, raising health and environmental consciousness, and the need to meet the United Nations...

Nayak, an award-winning Bengali language film released in the year 1996, is regarded as one of the finest works of...